Kids? What can we say about kids? I'm really not sure, but one thing I know is that kids go everywhere. Now with divorce, single parents or gay parents the concept of quality time with them has completely changed. The twenty-first century marketer is focused on teen and kids. Reason why stores should by kid friendly, integrating a spacial design with automatic doors, wide aisles for strollers, and preferably no steps. Otherwise, most parents would try to avoid places where kids are not welcomed.
Kids love shopping too, they love feeling being helpful to mommy and daddy. Why not give them something to shop for too? The only thing you gotta keep in mind is to put the target articles low enough for them to see and reach them. Kids will try and grab anything, it is only important to have it childproof!
Here's a bookstore I found in Beijing, called Republic. Especially designed just for kids. A wonderful and clever paradise.
Everything seems so playful, colorful and within reach for kids to try and beg for mom or dad to buy it for them.
Who knew reading could be so much fun?
The entrance and stairway are absolutely fabulous, I would love to visit the store someday!
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