Sunday, June 5, 2011

I heart Zara


Here are some of the latest looks from Zara. This year I am obsessed with blue!

AUSTRALIAN RIGHTS FOR ZARA




I recently discovered that Zara opened a store in Sydney Australia, so I was very eager to look up some pictures of how the store looked like. Here's what I found.


I used to work at Zara, and I must say I love how they use the mannequins! It is such a great way to show customers some of the key items of the season. This items are guaranteed to sell!


Props to Mr. Amancio Ortega for taking it to the next level. Zara is a big name in retail and it is one of the most successful stores all over the world.


FOSTER THE PEOPLE

PUMPED UP KIDS


Kids? What can we say about kids? I'm really not sure, but one thing I know is that kids go everywhere. Now with divorce, single parents or gay parents the concept of quality time with them has completely changed. The twenty-first century marketer is focused on teen and kids. Reason why stores should by kid friendly, integrating a spacial design with automatic doors, wide aisles for strollers, and preferably no steps. Otherwise, most parents would try to avoid places where kids are not welcomed.

Kids love shopping too, they love feeling being helpful to mommy and daddy. Why not give them something to shop for too? The only thing you gotta keep in mind is to put the target articles low enough for them to see and reach them. Kids will try and grab anything, it is only important to have it childproof!

Here's a bookstore I found in Beijing, called Republic. Especially designed just for kids. A wonderful and clever paradise.




Everything seems so playful, colorful and within reach for kids to try and beg for mom or dad to buy it for them.


Who knew reading could be so much fun?


The entrance and stairway are absolutely fabulous, I would love to visit the store someday!

AESOP



A couple of summers ago, I visited my brother in Sydney and completely fell in love with a skin care brand called AESOP. But now, I came across the amazing retail stores this brand has. OMG! I was completely in awe. They're not only original and functional, but they're a green design statement.

Just look at this pictures from their Adelaide store. God! I wish I knew this store existed when I wet to Adelaide, what a pity!!!


Check out the amazing ceiling made entirely of recycled bottles, but in the form of waves. Very crafty!


Make sure to check out other stores. They're expanding their brand to Paris and London. Hope to travel there soon : )